Let’s talk about money. Finances can be a very uncomfortable subject. It’s also something that people care about. To satisfy your curiosity I am going to share with you some of the investment that goes into a self-published book.
First, you are spending time writing a book. You want it to be a high quality book that will represent your business well. You want the quality of the book to match the quality of your services. Trust me on this! Once I bypassed this essential step and it cost me in the review. It has since been rectified the best way possible, but I wish I had not made that mistake. Learn from my experience! You don’t want to cheap out on the editing.
There are three main components that will cost you money in self-publishing a book (and some in traditional publishing as well) along with one surprising cost you don’t have to incur.
The areas you will spend in are editing, cover design, and possibly interior formatting. The one area you don’t have to pay for anything upfront is the printing of the book.
The true cost is hard to calculate though because you have to consider the benefits you will gain from having a book. It will build your credibility, give you exposure, and if written properly, help you gain clients. Not to mention the amazing feeling you will have. That is priceless.
Editing can make or break a book. It is the most crucial component for the quality of a book. You want to have a good editor and you don’t want to skimp on this.
Have I told you the story of my first book? I knew a bunch of English teachers, people with PhD’s, etc. I knew that I didn’t need to spend money on an editor. I couldn’t have been more wrong. While there were little to no technical errors in the book, there was a lot of developmental editing that could have been done. The book would have been much stronger if certain elements were drawn out.
If you want your book to shine, I recommend having it more than just proofread. You want to hire a professional editor to review it and polish it for you. They know what to look for and how to make things so much better.
Even if you plan on traditionally publishing, I recommend having your book at least copy edited before sending it to agents for review.
When you start writing your book, do it with knowing that you will need to hire an editor.
Don’t judge a book by its cover. That’s a saying, because we all do judge a book by its cover. It’s also why cover design has changed throughout the years along with fashion.
When browsing through the thumbnails on Amazon potential buyers will definitely notice your covers.
Sure, you likely have the tools to design the cover yourself, but unless you are a beautiful designer I highly recommend that you hire someone.
What is the ugliest book cover you’ve seen? You probably don’t remember because you passed it up in Amazon.
Yes, a professional designer for a cover is something that you will need to spend money on!
They have the training and will know how to calculate the spine width, what should be included on the back cover, and how to source the bar code. These are things that you don’t want to deal with as an author and shouldn’t deal with if you want a high quality book.
Print on Demand Book Publishing
FREE. It’s one of the most powerful words in the English language. We all love free stuff. That’s probably why there isn’t one of you in here without a free giveaway on your website. If you don’t have a free giveaway to build your mailing list start thinking about one now!
The good news is that there is something that you don’t have to pay for upfront in self-publishing and that is the printing of the books. It used to be that a self-published author had to order 1,000 or so books up front paying for it out of their pocket. That’s not the case anymore.
Most self-published books are now done using print-on-demand services like CreateSpace (associated with Amazon.com). What that means is that your book can be listed for sale on Amazon without you having to pay anything. When a book is ordered, they deduct the minimal printing costs from your royalties.
As a book coach, it would be faulty of me to leave out this potential service. If you are writing a book and want to be guided through how to make the most impact possible, have someone to bounce your ideas off of, and someone to walk you through the process from idea to book in your hand, you will want to hire a book coach. If you want to know more about that please email me at Kathy@wheelerwriting.com.
Keep all of these expenses in mind as you go about writing your book. A book is a lifelong dream come to fruition and you don’t want to skimp on it.